When you have your own event hashtag, you’ll encourage people to share the news about your business with their own social network, increasing your spread exponentially. Incentivise consumers to tag their Instagram photos with your unique brand or event hashtag, driving viral reach. With your personalised brand hashtag, specific to the event in question, you’ll encourage everyone in attendance to take, post and share their own photos and spread the word about your services. All users can then easily find images relating to your event or brand by simply clicking on it.
Integrate hashtag competitions or brand your printed photos with exclusive offers to engage consumers further. They’ll receive a printed piece of memorabilia about your event that they’re sure to keep for some time. This further increases that chance of brand recognition, keeping you front-of-mind when they’re searching for their next products.